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Embedded Garment Identity™
This garment features Embedded Garment Identity™ (EGI™)—Artistrybeing®'s digital product identity system.
Simply scan the integrated Artistrybeing® EGI™ Woven Label with your smartphone to unlock your garment's digital passport, featuring authentication, product details, care instructions, and the story behind its design. Created to extend the experience beyond the garment, EGI™ seamlessly connects craftsmanship, storytelling, and digital innovation.
Introducing the "GOYS R US" Box Tee, a bold statement piece from Capsule Collection 8 — Play Theory. Inspired by the collection's exploration of creativity, perception and cultural dialogue, the graphic transforms familiar visual language into an invitation to question labels, identity and the narratives we inherit.
Rendered in a playful, nostalgic aesthetic, the design embraces the spirit of experimentation that defines Play Theory—where humour, curiosity and critical thinking exist side by side. By recontextualising language through art, the piece encourages conversation rather than conclusions, reminding us that creativity has the power to challenge perspectives and reshape meaning.
More than just a T-shirt, the "GOYS R US" Box Tee is a wearable piece of visual storytelling—where play becomes a medium for expression, culture becomes dialogue, and every garment becomes part of an evolving creative practice.
Features
Embedded Garment Identity™
Artistrybeing® EGI™ Woven Label
240 GSM heavyweight jersey
Smooth, soft-touch finish
Preshrunk for lasting fit
Structured ribbed collar
Oversized box silhouette
Eco-friendly DTG front graphic print
Designed in Vienna by Artistrybeing®
Composition
100% Organic cotton
Care
Machine wash at 30°C with similar colours. Wash inside out. Do not bleach. Do not tumble dry. Iron inside out. Do not iron directly over the print.
Find Your Size
Male model is 180 cm and wears a size M.
Female model is 173 cm and wears a size M.
For a regular fit, we recommend sizing down.
See the size chart below for detailed measurements.